This photoset is about the design process — they’re mockups from the cutting room floor, as we explored different ideas.
We took the long way around to get to a Mail-like layout. In the end it was the right call, but it was also right of us to try a bunch of different things.
One of the things you may notice is that earlier mockups are almost always busier than what eventually shipped. A big part of the process was figuring out what to take out.
All mockups and pretty pixels are by Brad Ellis. The bad ideas are mine; the good ideas are his.






